Bentham Science Publishers

Business Analytics for Effective Decision Making is a comprehensive reference that explores the role of business analytics in driving informed decision-making. The book begins with an introduction to business analytics, highlighting its significance in today's dynamic business landscape. The subsequent chapters review various tools and software available for data analytics, addressing both the opportunities and challenges for professionals in different sectors.

Readers will find practical insights and real-world case studies across diverse industries, including banking, retail, marketing, and supply chain management. Each chapter provides actionable insights and concludes with implications for implementing data-driven strategies.

Key Features:

Practical Examples: Real-world case studies and examples make complex concepts easy to understand.

Ethical Considerations: Guidance on responsible data usage and addressing ethical implications.

Comprehensive Coverage: From data collection to analysis and interpretation, the book covers all aspects of business analytics.

Diverse Perspectives: Contributions from industry experts offer diverse insights into data analytics applications in business research, marketing, supply chain and the retail industry.

Actionable Insights: Each chapter concludes with practical implications for implementing data-driven strategies.

In the battle against the COVID-19 pandemic, the integration of Internet of Things (IoT) technologies has played a pivotal role in reshaping public health and healthcare delivery. Interconnected devices have demonstrated their capacity to collect, transmit, and analyze data, significantly impacting various aspects of pandemic management. COVID-19 Monitoring with IoT Devices is a comprehensive guide to measuring the impact of COVID-19 infection and monitoring outbreak metrics. Beginning with an introduction to SARS-CoV-2 and its symptoms, the book presents chapters on machine learning (supervised and unsupervised algorithms) and techniques to predict COVID-19 outcomes. The book concludes with the role of IoT technology in detecting COVID-19 infections within a community, showcasing different computing models applicable to specific use-cases. Key Features: Explores the pivotal role of IoT technology in the fight against the COVID-19 pandemic. Covers a data-driven approach to COVID-19 monitoring by explaining methods for data collection, prediction, and analysis. Includes specific recommendations for machine learning algorithms designed for COVID-19 monitoring. Easy-to-read structured chapters suitable for novices in computer science and biomedical engineering. COVID-19 Monitoring with IoT Devices provides a valuable resource for understanding the role of IoT technology in managing and mitigating the impact of COVID-19, and developing adequate infection control policies. It also showcases the potential of IoT for future research and applications in the healthcare sector. This book is intended for a diverse readership, including academicians, industry professionals, researchers, and healthcare practitioners.

COVID-19: Causes, Transmission, Diagnosis, and Treatment is a simple guide to COVID-19 for all readers to give a thorough perspective about the disease. It comprehensively covers information about SARS-CoV-2 biology, clinical treatment and associated problems. It starts with key introductory topics such as COVID-19 epidemiology and viral biology. Next, it covers basic COVID-19 treatments and the impact of the disease in public health and economies. The book concludes by providing information on advanced technologies for COVID-19 radiograph imaging with AI and other machine learning techniques. Overall, content equips readers with a basic understanding about COVID-19 and the role of new technologies in overcoming challenges posed by the viral pandemic.

Key Features

- An accessible resource on COVID-19 for all readers

- Introduces the reader to SARS-CoV-2 variants, transmission routes and replication

- Explains COVID-19 symptoms and treatment methods

- Covers a diverse range of issues surrounding the COVID-19 pandemic

- Highlights key risks and challenges associated with COVID-19

- Covers current and emerging computer technologies that are useful for COVID-19 infection control

- Includes references for advanced readers

COVID-19: Epidemiology, Biochemistry, and Diagnostics explains COVID-19 from multidisciplinary angles such as the evolution of SARS-COV, genetic techniques to study the virus, and diagnostic methodologies widely used in the global COVID-19 pandemic.

The chapters in this book provide the reader with up-to-date literature about research on SARS-CoV-2 through three parts:

I) Evolution and Entry of SARS-CoV-2 into the host

II) Genetic Alteration and Structural Determination of SARS-CoV-2 Proteins

III) Quantitative Analysis of SARS-CoV-2 for research and medical diagnosis

Key Features:

- 15 chapters on SAR-CoV-2 in a multidisciplinary context

- Provides a comprehensive overview of SARS-CoV-2 evolution and genetics

- Provides biochemical information about SARS-CoV-2 proteins and receptor targets (both structural and non-structural proteins)

- Includes an overview of several methods of detecting SARS-CoV-2 virus particles (ELISA, PCR, Neutralizing Antibodies

- Covers some critical diagnostic modalities for COVID-19 diagnosis

- Provides bibliographic references for further reading

Readers will understand the significance of phylogenetic analysis of coronaviruses, along with the pathogenesis of COVID-19 and related diseases such as SARS and MERS. Applications of biochemical technologies such as RT-PCR and CRISPR are also demonstrated in the text. This book is a comprehensive introduction to COVID-19 research for medical researchers, microbiologists and virologists. Students in academic programs in life sciences and medicine will also benefit from the information provided in the book.

COVID-19 has spread like wildfire across the globe since the start of the SARS-CoV-2 outbreak, hampering quality of life at multiple levels and causing many deaths. Many aspects of the human experience have been affected, with a body of research being published on its effects on psychological and physical well being, loss of jobs, pay cuts, education, and unpaid caregiving. New findings on these aspects are still emerging as we learn more about the consequences of the pandemic.

This book is intended as a simple summary of recent findings about COVID-19 for academicians and students from science, humanities and commerce backgrounds to understand the pandemic from a microscopic view and how it has touched our lives at different levels.

A collection of topics is presented and explored through chapters dedicated to niche topics on COVID-19. Each chapter is authored by expert scientists, academicians and scholars from leading institutions in India.

The key features of this book set are:

- Interdisciplinary content, making it useful for readers from different academic streams

- A blend of basic and applied research in biology, medicine and social science

- A focus on findings from India

- Updated References for advanced readers

This collection of topics is invaluable for researchers and working professionals in industry and academia as well as general readers who want a broad, insightful perspective on COVID-19.

Understanding Calculus as a Logical Extension of Arithmetic re-examines the calculus paradigm by expanding the set of ‘indeterminate forms’ espoused by l’Hôpital 320 years ago. Starting from the 54 possible binary combinations of the foundational numbers (zero, one and infinity), a replacement for the function theory formulated earlier by Newton and Leibniz, is presented. A logical extension of the three concepts of differentiation, integration and the Naperian base number e follows this introduction, which is interpreted as ‘zero divided by zero’, ‘infinity times zero’ and ‘one raised to the infinite power’, respectively. The concept that a number postulated as representing ‘nothing’ is reinforced a useful connection to calculus theory. This treatise proposes a ‘similar’ number to denote and quantify ‘all’, in order to understand the concept of infinity. Other topics covered in this text include analytical geometry, infinite sequences and infinite series.

Understanding Calculus as a Logical Extension of Arithmetic is a useful reference on advanced calculus theory for mathematics students and researchers.

Cancer Genes is a comprehensive list of the most critical genes known to contribute to cancer imitation and progression. The book delves into their location on each chromosome, providing valuable insights into the mechanisms of cancer gene dysregulation and genetic mutations which provide cancer cells with an advantage during each stage of tumorigenesis. The reference will familiarize readers with the location of cancer genes and equip them with the necessary information to identify relevant gene expression targets for research aimed at preventing the disease.

The book is divided into two volumes focusing on cancer-causing genes found in chromosome pairs 1-12 (volume 1), and chromosomes 13-23 (volume 2). A key features of the book is a detailed reference list for advanced readers. The compilation is therefore a quick and handy reference on cancer causing genes for researchers, medical professionals, and anyone interested in understanding the genetic basis of cancer.

Cancer Medicine in an Ayurvedic Perspective: A Critical Overview is a quick guide written to assist practitioners and Ayurveda academicians in understanding Ayurvedic views on cancer. This book is divided into nine chapters. It starts with a brief overview of cancer and epigenetics before delving into Ayurvedic approach to cancer etiopathogenesis, prevention and therapy. Concepts such as prakriti, Dincharya, Rutucharya and Yoga are explained alongside cancer screening and herbal medications. Whether you are a student of Ayurveda, working professional in medicine, a caregiver, or a general reader interested in the subject, this quick guide will give you a better understanding of how Ayurvedic medicine can be used to aid cancer patients.

Cancer is a major cause of deaths all around the globe. Although numerous anticancer drugs are available, most of them are expensive and have serious side effects. Natural compounds are usually non-toxic and inexpensive. Many such compounds have been identified and explored for their health benefits for centuries, and several nutritional factors derived from natural products have attracted considerable attention as therapeutic agents for the prevention and treatment of cancer. Based on current available research, this ebook focuses on chemopreventive and anti-cancer activities of different natural/dietary compounds present in fruits, vegetable, spices, legumes, nuts, grains, and cereals. Contributions from authors around the world highlight the potential use of such derivatives against cancer treatment by presenting updated information of their biochemical mechanisms. Information in this book is intended for researchers, clinicians, patients, academicians, industrialists, and students seeking updated and critical information for their experimental plans (including clinical trials). The book also creates awareness among cancer patients, nutritionists and laymen about cost effective therapeutic alternatives available for cancer therapy.

"Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place.

Since the end of the Cold War, the several African nations (or "emerging countries") have undertaken concrete efforts to reform their political, social, and economic institutions as they strive to join the global economy and improve the socioeconomic conditions of their citizens. To achieve these goals, administrators have relied on various forms of mass media – including advertising – to promote these reforms and socioeconomic development. Despite some unique challenges and opportunities as well as controversies surrounding the role of advertising in developing economies, advertising literature relevant to African countries remains in a blind spot. "Capitalist Realism" in Africa: Realities and Myths in Advertising bridges this gap by offering an in-depth analysis of advertising in an area of the world that has been largely neglected and provides a ground for generating a discussion about the practice of advertising in an African context.