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All those inspiring to provide a better health to women should aim at the different options open to obtain better outcomesand also to counter health inequities. To achieve this aim, innovative approaches based on the culture and conditions of the target population are needed.Biological science should be closely linked to social science in the search of plausible interventions to improve health in themyriad of situations of the world. Also, the knowledge of the local situation is mandatory to orient the focus of research andinterventions. Two articles of this issue highlight that it is not only the biological outcome but also the satisfactory care that needs to beconsidered regarding issues related to women health. We need to address women expectations about care and also share withthem, the limitations of the diagnostic and prognostic tools used in care as well as the concept of diversity on responses tointerventions and their potential side effects. A review by Manno et al. clearly shows the problem of ovarian hyperstimulation as a consequence of fertility treatments. Another review by Miller et al. addresses an innovative approach to treat maternal haemorrhage, a pneumatic garment thatcan be used at every level of care. Maternal haemorrhage particularly postpartum, is a major contributor of maternal death. Weare eager to see the results of trials testing such approach that could imply a significant contribution on the decrease of globalmaternal mortality.