Investigating Technology Adoption and Consumer Behaviour in Digital Age
- Authors: Ritesh Kumar Singhal1, Ankit Garg2, Pragya Agarwal3, Gautam Jaiswal4
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View Affiliations Hide Affiliations1 Ajay Kumar Garg Institute of Management, Ghaziabad, Uttar Pradesh 201206, India 2 Ajay Kumar Garg Institute of Management, Ghaziabad, Uttar Pradesh 201206, India 3 Hi Tech Institute of Engineering & Technology, Ghaziabad, Uttar Pradesh 201206, India 4 School of Business Management, NOIDA International University, Gr Noida, Uttar Pradesh, India
- Source: Demystifying Emerging Trends in Green Technology , pp 120-131
- Publication Date: February 2025
- Language: English
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The rapid advancements of equipment and technology, economic globalization, and other external factors are causing a shift in consumer behavior. Researchers have employed theories from various allied disciplines, such as psychology, sociology, economics, behavioral economics, and anthropology, to examine and understand consumer behavior.
The advent of information and telecommunications technology has greatly enhanced the efficiency and timeliness of communication, facilitating the seamless exchange of information within and outside organizations. Nevertheless, the use of these technologies presents challenges for both businesses and society, potentially detrimentally impacting consumer behavior.
Research on consumer behavior in electronic environments indicates that information technologies generate distinct and dynamic patterns of behavior, which differ from the typical interactions and transactions observed in traditional marketplaces. The study identified idiosyncrasies in behavior that were caused by information and communications technologies.
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