AI-Powered Transformation: Revolutionizing Retail and CPG Supply Chains with Generative AI for Sustainability and Efficiency

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This book chapter delves into the transformative potential of artificial intelligence (AI) within the retail and consumer packaged goods (CPG) sectors, particularly in supply chain management. Focusing on generative AI techniques like generative adversarial networks (GANs), the chapter explores how AI-powered solutions are reshaping traditional supply chain paradigms to enhance sustainability and efficiency. By leveraging AI-driven insights, organizations can optimize processes, improve forecasting accuracy, and drive innovation across the ecosystem. Generative AI enables precise solutions to complex challenges like demand forecasting and inventory management. Furthermore, AI fosters sustainable practices through dynamic resource allocation, waste reduction, and ethical sourcing. Through case studies and real-world examples, the chapter showcases how AI innovations benefit businesses, consumers, and the environment. By collectively adopting AI technologies, organizations can propel the evolution towards smarter, more sustainable supply chains. In conclusion, the convergence of AI and supply chain management empowers retailers and CPG companies to unlock efficiencies, drive growth, and foster a sustainable future for the industry.