Metaverse in Tourism: Bridging of the Digital and Actual Worlds
- Authors: Kaneez Masoom1, Syed Haidar Ali2, Shad Ahmad Khan3, Saiyid Saif Abbas Abidi4
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View Affiliations Hide Affiliations1 Department of Business Administration, Khwaja Moinuddin Chishti Language University, Lucknow, India 2 Department of Business Administration, Khwaja Moinuddin Chishti Language University, Lucknow, India 3 College of Business, University of Buraimi, Al Buraimi, Oman 4 Babu Banarasi Das University, Lucknow, India
- Source: Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies , pp 95-115
- Publication Date: December 2024
- Language: English
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The metaverse (MV) is transforming tourism by offering immersive virtual experiences. With VR and AR technologies, travelers can explore destinations, preview accommodations, and plan trips with unprecedented detail. Virtual tours provide realtime information and cultural exchange opportunities, making travel more accessible and interconnected. This study aims to analyze the current academic literature and industry reports to investigate how MV can transform the advertising and management of tourism. Based on a comprehensive literature review, articles from the media, and reports from the tourism industry, this research paper identifies and conceptualizes the MV ecosystem for the tourism industry. This study provides a novel and comprehensive roadmap for future research on enabling and sustaining mixed-reality travel in the MV
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