Artificial Intelligence for Expanding Fintech Market and Securing Financial Stability: A Case Study Analysis of Selected Companies
- Authors: Arshiya Begum1, Arshi Naim2, Praveen Kumar Malik3, Asfia Sabahath4
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View Affiliations Hide Affiliations1 Faculty of Computer Science Department, King Khalid University, Abha 62529, KSA 2 Business Management, King Khalid University, Abha 62529, KSA 3 School of Electronics and Electrical Engineering, Lovely Professional University, Punjab, India 4 Faculty of Computer Science Department, King Khalid University, Abha 62529, KSA
- Source: Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies , pp 42-56
- Publication Date: December 2024
- Language: English
Artificial Intelligence for Expanding Fintech Market and Securing Financial Stability: A Case Study Analysis of Selected Companies, Page 1 of 1
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The field of artificial intelligence (AI) stands out as the most rapidly advancing domain within computer science, exerting a pervasive impact across various service sectors that have harnessed its applications. The current study gives a comprehensive exploration of the overarching applications in financial services (FS), offering practical insights into its definition and application. Primarily qualitative in nature, the research does not involve statistical measurement for the analysis of the results. The study elucidates the significant advantages resulting from the integration of AI practices in the banking and financial sectors. To illustrate this, the study analyzes instances of AI applications in financial firms, presenting results derived from positive observations outlined in their balance sheets and annual reports. The transformative influence of AI extends benefits to the users and firms in the service industry. The research paper offers a clear reason for the positive applications of AI in enhancing decisions in financial management and in the development of the market.
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