The Role of AI in Promoting Responsible and Sustainable Tourism
- By Mohammed Majeed1
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View Affiliations Hide Affiliations1 Department of Marketing, Tamale Technical University, Ghana
- Source: Artificial Intelligence in Business Management , pp 98-112
- Publication Date: August 2024
- Language: English
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The hospitality and tourism industry has recently undergone a profound transformation driven by information and communication technologies developments thanks to innovations in Artificial Intelligence and its tools. However, although the literature on AI and tourism is growing, scientific research on these themes is still fuzzy and fragmented. This study's objective is to provide an overview of the literature state-of-the-art related to sustainable tourism and technological innovations, offering insights for further advancing this domain. I employ a comprehensive review of websites, articles, books, chapters, and cases collected from Web of Science and Scopus databases.
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