Artificial Intelligence and Aspects of Marketing

Preview this chapter:

Artificial Intelligence and Aspects of Marketing, Page 1 of 1

< Previous page | Next page > /docserver/preview/fulltext/9789815238211/chapter-1-1.gif

Over the course of the next few decades, AI will permeate every industry on the planet. Improvements in the AI environment are reflected in recent tendencies in AI-driven robotics. Changes in how businesses view, use, and invest in artificial intelligence are a clear indication of this shift. Businesses may want to consider using AI marketing to produce leads and conversions because of the clear advantages it delivers, such as having complete, transparent, accurate, pertinent, constant and fast data. The AI-generated programs will, more or less, supply the information essential to expanding marketing activities. Now that AI is more readily available, many businesses are using it in their advertising campaigns. There are many ways in which artificial intelligence might improve marketing and advertising, and businesses that embrace AIdriven strategies will undoubtedly see increased success. In order to strengthen customer relationships and accomplish marketing objectives, businesses can benefit from using AI to customize content, improve campaigns, and enrich the consumer experience.