Factors Influencing the Adoption of Big Data amongst SMEs in Africa
- Authors: Mohammed Majeed1, Abdul-Mumin Khalid2, Sulemana Ibrahim3, Alhassan F.4
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View Affiliations Hide Affiliations1 Department of Marketing, Tamale Technical University, Tamale Ghana 2 E. P. College of Education, Bimbilla, Ghana 3 Department of Marketing, Tamale Technical University, Tamale-Ghana 4 Department of Marketing, Tamale Technical University, Tamale-Ghana
- Source: Digital Transformation in African SMEs: Emerging Issues and Trends , pp 55-75
- Publication Date: February 2024
- Language: English
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Characteristics of big data include its ability to be both diverse and quick, as well as trustworthy. The vast amounts of existing medical information about patients can be analyzed using BDA methods, yielding insights that can be used to strengthen the SME industry. The purpose of this chapter is to identify and explain factors influencing the adoption of big data amongst SMEs in Africa. This chapter evaluates the factors from theories and models of technology acceptance (TAM, UTAUT, TTF, and TEO). All these models and theories are discussed along their sub-factors for scholars and practitioners to understand big data adoption and utilization issues.
Hardbound ISBN:
9789815223385
Ebook ISBN:
9789815223378
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