Challenges of SMEs Adoption of Big Data in Africa
- Authors: Mohammed Majeed1, Abdul-Mumin Khalid2, Jonas Yomboi3, Kwasi Nkayi4
-
View Affiliations Hide Affiliations1 Department of Marketing, Tamale Technical University, Tamale Ghana 2 E. P. College of Education, Bimbilla, Ghana 3 St. John's Integrated Senior High/Tech. School Navrongo, Ghana 4 Tamale Teaching Hospital, Tamale, Ghana
- Source: Digital Transformation in African SMEs: Emerging Issues and Trends , pp 30-39
- Publication Date: February 2024
- Language: English
Challenges of SMEs Adoption of Big Data in Africa, Page 1 of 1
< Previous page | Next page > /docserver/preview/fulltext/9789815223378/chapter-3-1.gif
Many small and medium-sized enterprises (SMEs) today exploit big data despite having insufficient resources to do so. The literature is clear that huge corporations throughout the world are increasingly adopting Big Data Analytics as a means of gaining a strategic edge. However, the literature shows that SMEs are not using this technology to its full potential due to factors including a lack of experience and the associated costs. The goal of this article is to examine the difficulties SMEs have when utilizing big data in Africa. The study's findings pointed to a lack of funding, clear information, complicated data, advanced big data analytics tools, reliable infrastructure, compelling business propositions, clear data privacy and culture norms. Big data analytics by SMEs help them face and overcome obstacles and reap the benefits of BD to boost their competitive edge and, ultimately, the economy of their country and Africa as a whole.
-
From This Site
/content/books/9789815223378.chapter-3dcterms_subject,pub_keyword-contentType:Journal -contentType:Figure -contentType:Table -contentType:SupplementaryData105
