Electronic Commerce For SME's Success In Developing Countries. A Focus On Africa
- Authors: Mohammed Abdul Basit Fuseini1, Mohammed Majeed2
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View Affiliations Hide Affiliations1 Department of Marketing, Tamale Technical University, Tamale-Ghana 2 Department of Marketing, Tamale Technical University, Tamale-Ghana
- Source: Digital Transformation in African SMEs: Emerging Issues and Trends , pp 1-15
- Publication Date: February 2024
- Language: English
Electronic Commerce For SME's Success In Developing Countries. A Focus On Africa, Page 1 of 1
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The scope of e-commerce is continuously growing, touching more and more platforms, gadgets, sectors, and marketplaces. The aim of this chapter is to identify electronic commerce areas for SMEs' success in developing countries like Africa. Ecommerce can be primarily business-to-business or business-to-customers. The success of SMEs' e-commerce adoption is based on virtual reality, augmented reality, social media, and analytics. One important piece of advice for small and medium-sized business owners is to start using social media and build websites to market their goods. SMEs' owners in Ghana have the opportunity to foster economic growth and social progress through providing jobs, social services, and welfare to local communities.
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