Digital Tools (Big Data, IoT, AI, ML, etc.) for SMEs
- Authors: Ashmond Adu Ansere1, Victus Elikplim Lumorvie2
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View Affiliations Hide Affiliations1 Akenten Appiah Menka University of Skills, Training, and Entrepreneurial Development, Mampong, Ghana 2 Lanzhou University of Technology, Lanzhou-Gansu Province, Lanzhou, China
- Source: Digital Transformation in African SMEs: Emerging Issues and Trends , pp 1-29
- Publication Date: February 2024
- Language: English
Digital Tools (Big Data, IoT, AI, ML, etc.) for SMEs, Page 1 of 1
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This article discusses the significance of artificial intelligence (AI) and machine learning (ML) for small and medium-sized enterprises (SMEs) and the challenges that hinder their adoption in Africa and other developing countries. Despite the success of AI and ML in improving performance and productivity in large organizations, many SMEs are reluctant to adopt these digital tools due to a lack of awareness and education. The article highlights the benefits of AI and ML for SMEs, including better decision-making, increased productivity, revenue generation, and innovation. It also discusses how AI and ML can be used for customer service, marketing, and sales automation, and emphasizes the need for SMEs to embrace these technologies to improve their competitiveness in the market.
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