Determinants of Impulse Purchase Behaviours on e-Commerce Websites

This work investigates the various types and aspects of the determinants that cause impulse purchase behaviour within the context of e-commerce websites. It delves into finding the factors that trigger impulse purchase behaviour for consumers of both male and female gender within the age brackets of earning potential. The findings of this review highlight the factors that need to be in place before a purchase behaviour from a consumer can be observed. These determinants above of impulse purchase behaviour can generally be categorised into internal and external components, which are analysed in this work. nbsp;