Green Economy in the Services: The Context of Protected Area Tourism

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This study examines the present status of ecotourism practiced in protected areas of Tripura since 2011-12 on the basis of both field surveys of tourists and spot visits to destinations. Protected area tourism in the state is primarily viewed as a part of circuit tourism development, impairing the overall growth of ecotourism development in the state. As one protected area accounts for 80% of tourists visited tourists, it amply demonstrates lopsided ecotourism growth in spite of potentiality. It also exhibits wide differences between destination-specific plans and their implementation coupled with irregular animal population census affecting conservation and preservation efforts of wildlife sanctuaries. Tourism survey endorses inadequate branding and marketing efforts on the part of stakeholders coupled with improper training of front and middlelevel staffs came in the way of execution of plans. In fact, such branding can be viewed as a strategic mechanism for preferred tourist behaviour on the one hand while enhancing the perceived value of the destination on the other.