oa A Study of CRM Solution Using Salesforce
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- Authors: Ravi Prakash1, Shalabh Dwivedi2, Sudarshan Sharma3, Jasvinder Pal Singh4
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View Affiliations Hide Affiliations1 School of Computer Science and Engineering, Lovely Professional University, Phagwara 144411, India 2 School of Computer Science and Engineering, Lovely Professional University, Phagwara 144411, India 3 School of Computer Science and Engineering, Lovely Professional University, Phagwara 144411, India 4 School of Computer Science and Engineering, Lovely Professional University, Phagwara 144411, India
- Source: Global Emerging Innovation Summit (GEIS-2021) , pp 502-511
- Publication Date: November 2021
- Language: English
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Customer Relationship Management (CRM) is a cloud-based technology that helps businesses to interact with their customers and potential customers. CRM makes easy access to shared computing resources with less management effort. Salesforce is an advanced and efficient CRM Solution. In this paper, we are discussing cloud computing, features of a good CRM tool, Salesforce as a CRM solution, analysis of Salesforce growth with other CRM providers, and the Salesforce CRM in COVID 19 insight. This paper aims to provide an extensive study of CRM using Salesforce and to substantiate the efficiency of Salesforce with other CRM providers like Adobe, Microsoft, and Oracle, etc.
Hardbound ISBN:
9781681089027
Ebook ISBN:
9781681089010
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