Transforming OTT Digital Platform Business Using Blockchain Technology
- Authors: J.S. Shyam Mohan1, Nagendra Panini Challa2, Pasumarthy Swathi3, Nuggu Kowshiki4
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View Affiliations Hide Affiliations1 Department of Computer Science and Engineering, Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya (SCSVMV), Tamil Nadu 631561, India 2 Department of Information Technology, Sri Vishnu Engineering College for Women, Bhimavaram, Andhra Pradesh 534202, India 3 Department of Computer Science and Engineering, Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya (SCSVMV), Tamil Nadu 631561, India 4 Department of Computer Science and Engineering, Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya (SCSVMV), Tamil Nadu 631561, India
- Source: Blockchain Applications for Secure IoT Frameworks: Technologies Shaping the Future , pp 173-194
- Publication Date: July 2021
- Language: English
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Technology is becoming an indispensable part of our lives. It plays an important role in health, banking, and education. Organizations have started adopting these technological developments to satisfy customer needs. The rise of the Over-th- -Top (OTT) digital platforms has created an economic platform in which the digital content, services, and offerings are facilitated by intermediaries and has changed the way of interaction. The blockchain serves as a means for creating a digital platform by creating trust among the intermediaries. Organizations should carry out innovative technology practices to be successful in a competitive environment. This chapter examines the gap between blockchain platforms and the role of the digital transformation process. It thereby provides researchers a holistic approach for studying the impact of blockchain on OTT platforms.
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