Firms' Strategic Investment in Social Responsibility
- By Margarida Catalao Lopes1
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View Affiliations Hide Affiliations1 Centre for Management Studies of Instituto Superior Tecnico (CEG-IST), Instituto Superior Tecnico, Universidade de Lisboa, Lisboa, Portugal
- Source: Firms' Strategic Decisions: Theoretical and Empirical Findings: Volume 3 , pp 51-58
- Publication Date: March 2018
- Language: English
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This chapter addresses Firms' strategic decisions on Corporate Social Responsibility (CSR), focusing on the role of market structure and firm size as drivers of CSR. Do large firms invest more in CSR? Do firms in more concentrated markets invest more in CSR? A simple theoretical model with product and CSR competition is presented. We find that more competition increases CSR investment and that firm size also positively influences Firms' social responsibility. Size and market concentration thus contribute in different directions to CSR, which contradicts the usually presumed positive association between these variables.
Hardbound ISBN:
9781681086262
Ebook ISBN:
9781681086255
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